Posted by germainej AKP STAFF Friday, January 31, 2020

Fans confused whether f(x)'s Victoria is still signed under SM Entertainment


Fans are confused whether f(x)'s Victoria is still signed under SM Entertainment following an Instagram post from the label.

Ahead of her birthday on February 2, SM Entertainment revealed a special jewelry release on the label's store on January 31. As you can see in the Instagram post below, the label announces Victoria's "Artist Birthday Necklace" will be available soon. 

The post has caused some confusion among fans, however, as Victoria confirmed in a letter last September that she would not be renewing her contract with SM Entertainment. SME then responded by stating they were still discussing Victoria's contract renewal, and her Chinese label, Victoria Studio, stated they would be representing her as her main management label. 

What are your thoughts on the confusion?

View this post on Instagram

[Happy Birthday VICTORIA] ๐Ÿ’œ - f(x) ๋น…ํ† ๋ฆฌ์•„ ์ƒ์ผ์„ ๋งž์•„, ARTIST BIRTHDAY NECKLACE๋ฅผ SMTOWN &STORE์—์„œ ๋งŒ๋‚˜ ๋ณด์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๐Ÿ˜Š ARTIST BIRTHDAY NECKLACE๋Š” 2์›”์˜ ํƒ„์ƒ์„์ธ ์ž์ˆ˜์ • ์ปฌ๋Ÿฌ ํฌ๋ฆฌ์Šคํƒˆ ์Šคํ†ค์œผ๋กœ ํฌ์ธํŠธ๋ฅผ ์ค€ ์ œํ’ˆ์ž…๋‹ˆ๋‹ค. ๐ŸŒน - ๐Ÿ”ธ2์›” ํƒ„์ƒ์„ ์˜๋ฏธ : ์„ฑ์‹ค, ํ‰ํ™” ๐Ÿ”ธ์†Œ์žฌ : METAL, CRYSTAL STONE - โœ”์ƒํ’ˆ ์ถœ์‹œ : 2020. 02. 02 (SUN) โœ”์ถœ์‹œ ๋งค์žฅ : SMTOWN &STORE@SMTOWN coexartium SMTOWN &STORE@SM communication center SMTOWN &STORE@DDP www.SMTOWNandSTORE.com - ๐Ÿ”ธSM ๊ณต์‹ ์˜คํ”„๋ผ์ธ ๋งค์žฅ์—์„œ๋Š” ARTIST BIRTHDAY NECKLACE๋ฅผ ๋งค์žฅ ์˜คํ”ˆ ์‹œ๊ฐ„๋ถ€ํ„ฐ ๋‹น์ผ ํ•œ์ •์ˆ˜๋Ÿ‰ ํŒ๋งคํ•˜๋ฉฐ, SM ๊ณต์‹ ์˜จ๋ผ์ธ ์Šคํ† ์–ด์—์„œ๋Š” 02/02 ์˜คํ›„ 2์‹œ๋ถ€ํ„ฐ ๋‹น์ผ ์˜ˆ์•ฝ ํŒ๋งคํ•ฉ๋‹ˆ๋‹ค. ๐Ÿ”ธSM ๊ณต์‹ ์˜จ๋ผ์ธ ์Šคํ† ์–ด์—์„œ ๊ตฌ์ž…ํ•˜์‹  ARTIST BIRTHDAY NECKLACE๋Š” 02/28 ์ดํ›„ ์ˆœ์ฐจ๋ฐฐ์†ก ๋ฉ๋‹ˆ๋‹ค. - #SMTOWNandSTORE #andSTORE #and #์—์Šค์— ํƒ€์šด์•ค๋“œ์Šคํ† ์–ด #์•ค๋“œ์Šคํ† ์–ด #์•ค๋“œ #AllaboutYourCeleb #SMTOWN_HBD #870202 #fx #์—ํ”„์—‘์Šค #๋น…ํ† ๋ฆฌ์•„ #VICTORIA #์ƒ์ผ์ถ•ํ•˜ํ•ด์š” #๋น…ํ† ๋ฆฌ์•„์ƒ์ผ #HappyBirthday_VICTORIA #ARTIST_BIRTHDAY_NECKLACE

A post shared by SMTOWN &STORE (@smtownandstore) on

  1. f(x)
  2. Victoria
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kamikaze-fire14 pts Friday, January 31, 2020 0
Friday, January 31, 2020

the agreement was probably signed. There is still a name on the official site



ccho184 pts Friday, January 31, 2020 2
Friday, January 31, 2020

I always thought that the Victoria Studio is a subsidiary under SM. She now probably already signed a different contract with SM and did not "renew" under terms in her old contract.


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