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Posted by yckim124 AKP STAFF Thursday, March 21, 2019

SM Entertainment plans to debut a 2nd Girls' Generation and NCT with all foreign members

AKP STAFF

On March 20, New Daily released an interview with Lee Sung Soo, a production manager at SM Entertainment. The interview took place at the 'SXSW 2019' in Austin, Texas. Lee spoke about the agency's plans to tackle the global market. 

 

He stated, "We're planning a 2nd Girls' Generation with all Americans and the 2nd NCT with all Europeans. Localization is SM Entertainment's global strategy."


Lee continued, "Rather than trying to fit in with the favor of the general public, SM Entertainment has been creating content for those fans who love SM's own unique color, culture, and music... We've confirmed such fandom is great not only domestically but also in North America and Europe. It is our goal to expand it more globally."


Earlier this year, SM Entertainment has started 'localizing' by debuting WayV, a group formed with only Chinese and Thai members. 

Lee commented, "With SM's culture, technique, and producing skills, we have presented a complete localized group for the first time," and added, "We plan for localized management in Singapore, Indonesia, Vietnam, and more in a joint venture format with local companies."

  1. Girls' Generation
  2. NCT
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nv409280 pts Thursday, March 21, 2019 8
Thursday, March 21, 2019

I think people are misunderstanding. What he meant by ‘all Americans and all Europeans’ was Americans and Europeans with Asian heritage. E.g Johnny and Yangyang are from America and Germany by birth and citizenship, but they’re of Asian heritage

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Siri1232,373 pts Thursday, March 21, 2019 26
Thursday, March 21, 2019

To be honest I get so cringey when I see non-Asians try to get in a kpop group. I bet I am not the only one.

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Jeon So Mi
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