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Posted by ruben Monday, February 18, 2019

LOONA's "X X" album preorders are outsold and fans are worried about how this will affect the group's first week sales

LOONA is about to release their new album called "X X" (Multiple Multiple). However, it have been revealed there would be some delay for one of the versions of the album due to the distributor.

The situation shows the distributor (Kakao M) predicted and printed less copies of the albums than what ended up being pre-ordered. Fans are worried about this mistake could affect the group's sales in the first day and also the first week charting in music shows.

Netizens commented "If this affect their first week sales, I'll be upset", "Is this good or bad?", "They literally outsold their first comeback album" and "It was weird that I received an e-mail saying one of my Limited Versions would be shipped at a much later date than planned, LOONA truly outsold".

What do you think? Will this affect LOONA's first week sales? Let us know in the comment section below. 

  1. LOONA
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ExosChen Tuesday, February 19, 2019 2
Tuesday, February 19, 2019



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Ah_Chuu Tuesday, February 19, 2019 1
Tuesday, February 19, 2019

Hopefully it just means demand is high and not that the estimation was stupidly low. They may have underestimated the popularity of a repackage but it's a repackage with a whole mini's worth of new content.

Really people obsess too much about first-week sales/charting. Making a lot of money for the company that has invested in you is making a lot of money, whether the numbers are spread across one week or two or more. And music shows don't give a toss about physical album sales or LOONA would have picked up a trophy or two on debut. Digital sales will win music show trophies and it remains to be seen whether LOONA's will improve from debut.

Better to spend time media playing about demand exceeding supply and their great new song that's about to be released than worrying about this!


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After School, Sera, SISTAR
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