The Korea Institute of Corporate Reputation has revealed brand value rankings for male CF stars in the month of January, after analyzing big data of approximately 50 stars between December 24, 2018 through January 25, 2019. 

The top 10 male CF star brand value rankings in January are as follows: Kang Daniel, Baek Jong Won, Son Heung Min, Lee Seung Gi, Hyun Bin, Park Bo Gum, Lee Byung Hun, Park Ji Sung, Park Seo Joon, and Jung Woo Sung. 

Kang Daniel came in 1st place with a total of 2,335,423 points, followed closely by 2nd place star Baek Jong Won who earned 2,257,752 points. Soccer player Song Heung Min also earned 2,011,372 points, coming in 3rd place. 

Look through this month's charts below.