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Korea Trade-Investment Promotion Agency recognizes Song Ji Hyo's influence in Hallyu's commercial sucess

By beansss   Friday, May 11, 2018   19,589   4,366   36
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On May 10, the Korea Trade-Investment Promotion Agency (KOTRA) published a report titled, the '2018 Asian Regional Marketing Indicator Research'. 

The research documented the KOTRA's investigation in order to determine awareness of Korea's major business industries, products and goods, and more by natives in Southeast Asian countries including Indonesia, the Philippines, Vietnam, Thailand, Myanmar, and more. 

According to the results, actress Song Ji Hyo was spotted at the top of these following lists: 'Famous Korean Person I Want to Meet in Person', 'Korean Figure Who Represents Technological Korea', 'Korean Figure Who Most Close Resembles My Type', 'Korean Figure Who Represents Quality Korean Products', 'Korean Figure Who Reminds Me of Korean Products I Want To Buy', etc. 

The Korea Trade-Investment Promotion Agency (KOTRA) noted that actress Song Ji Hyo not only demonstrated her influence and her popularity throughout Asia, but also her significant role in the spread of Hallyu's commercial forms. 

Previously, Song Ji Hyo was named an official promotor of the 'Jakarta Hallyu Exhibition' and the 'Ho Chi Minh City Hallyu Exhibition'. Did you know Song Ji Hyo's stardom was this impressive?
  1. Song Ji Hyo


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