It was recently announced that BTS will now become the new face of LG smartphones, with them modeling premium smartphones that are scheduled to launch in the first half of 2018. Well, since then, the company as a whole has been gaining interests and attention beyond their imagination.
Despite just announcing the news and uploading a photo online for consumers to check out, the LG Twitter page gained thousands of followers and likes, showing just exactly how powerful BTS' brand value is. The post itself gained over 66,000 likes with over 39,000 retweets, comments from all over the world. In addition to Twitter, new sets of keywords emerged on Naver's search engine such as "Bangtan LG ad", "BTS G7", "LG Electronics", and more.
Since the rise in interest of LG, a representative said, "It's an unusual phenomenon to have related keywords like LG to be searched in such a large volume in just one single day. The high level of interest is leading people to look up LG Electronics and BTS together." The individual continued, "BTS grew from a medium-sized like Big Hit Entertainment through communicating with fans early, centered on social media."