SM Entertainment and Hyundai Group have revealed the second product of their ongoing 'Hyundai X SM Moving Project' series on March 21.
The newest product by SM X Hyundai is called the 'SOLATI Moving Hotel'. It is a custom, luxury car inspired by the limousine - a space where stars who often spend long hours of their day in a moving vehicle can rest comfortably inside a vehicle, as it provides services like a hotel.
From its development stages, the 'SOLATI Moving Hotel' was created by interviewing SM Entertainment artists, actors, and actresses, who gave their own thoughts on what would be helpful to have in a luxury moving hotel. In the 'SOLATI Moving Hotel', stars will be able to receive their hair and makeup, eat meals, rehearse their scripts, rest, and more.
The 'SOLATI Moving Hotel' will be delivered as a final product to SM Entertainment some time in the first half of 2018, in order for it to be used by various SM artists. The product is the second of the 'Hyundai X SM Moving Project' series, after the 'SOLATI Moving Studio' revealed last year. The 'SOLATI Moving Studio' allows entertainment staff to carry out filming and live broadcasts within the vehicle.
What do you think of the idea of a moving hotel vehicle?