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According to the Korea Institute of Corporate Reputation, Kang Daniel was at the top of the February data, followed by Gong Yoo and Kim Saeng Min. 17,665,502 pieces of data were examined from January 13 - February 14. Kang Daniel had a total of 2,408,201, while Gong Yoo had 2,225,736 and Kim Saeng Min had 768,969.
The rest of the male CF stars ranked were, in order: Park Bo Gum, Baek Jong Won, Kang Dong Won, Yoo Jae Suk, Park Seo Joon, Yang Se Hyung, Jo Jung Suk, Song Joong Ki, Lee Byung Hun, Lee Sang Min, Kim Soo Hyun, Lee Min Ho, Yoo Seung Ho, Jun Hyun Moo, Hyun Bin, Shin Dong Yup, Kim Jae Hwan, Ha Jung Woo, Kim Rae Won, Seo Jang Hoon, Jo In Sung, G-Dragon, Kim Jong Kook, Kim Jong Min, Kim Ji Seok, Jay Park, and Ma Dong Seok.
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