President Kim Kwang Soo, who is responsible for creating the group T-ara and selecting its members in 2009, said, "I am not greedy about T-ara's name. I do not have plans to select new members under the name T-ara. However, I do want to protect the name. Shouldn't I have the right to possess the traces of all the efforts and the struggles our company went through to make T-ara's name known to the public?"
Back in June of 2017, T-ara released what was said to be their last album, due to another case of member departures, leaving the group at just 4-members. The 4-member group's 13th mini album 'What's My Name?' was believed to be T-ara's goodbye album to fans. Kim Kwang Soo continued in his interview, "I decided on the name T-ara, then chose the members, then shaped the group. It all started with that name. It is not something that the four members (Hyomin, Jiyeon, Eunjung, Qri) can just possess all to themselves. It belongs to the company, as well as to all who worked for that name."
The president remarked on this latest case's comparisons to former MBK Entertainment groups SG Wannabe and Davichi, "In SG Wannabe and Davichi's cases, I allowed them to use the name even when they left the company. The members personally asked to use the names outside of the company, very politely. I allowed it. T-ara could have turned out that way. But a select few members expressed their greed for it and showed contrasting behavior on the outside from their true intentions. I was upset since we worked together for 10 years."