The late Kim Joo Hyuk is the #1 actor/actress in terms of brand value for the month of November, according to the Korea Brand Research Center.
The Brand Research Center analyzed big data including participation, media mentions, communication, community activity, and more, between October 23 - November 24. The late Kim Joo Hyuk came out on top with 25,800,007 points. Following behind the late Kim Joo Hyuk were actors Song Joong Ki with 15,868,634 points, and Gong Yoo, with 7,991,328 points.
The top 4-10 are in the following order: Lee Jong Suk, Kim Sung Gyun, Jo In Sung, Kim Soo Hyun, Ma Dong Suk, Yoo Ji Tae, and Ryu Joon Yeol.
Meanwhile, the late Kim Joo Hyuk passed away on October 30 after an unfortunate car accident.