According to E Daily, Wanna One currently made over 17 million USD in total revenue from endorsements, album sales, concerts, and sales of goods since their formation in June.
The boy group from 'Produce 101' season 2 started signing various endorsements and filming CFs even before their official debut in August. Currently, Wanna One is the official models for 8 major brands including cosmetics, chocolate, game, school uniforms, smart phones, beer, and more.
Wanna One endorsing cosmetics
Their debut album '1x1=1 (To Be One)' also sold over 500,000 copies during the presale and another 400,000 copies just in the first week. Considering the price of the albums (18,500 KRW/ 16 USD per album), it's assumed Wanna One earned over 6 million USD just from album sales alone.
Wanna One's debut showcase concert that took place on August 7 at Gochoek Sky Dome is assumed to have drawn over 2 million USD in revenue. All of the tickets to the 20,000 seats were immediately sold out, leading to a ticket revenue of approximately 578,000 USD. Various merchandise such as the light stick, figurines, and more sold at the event are also assumed to have brought in a hefty revenue.
More Wanna One goods such as transportation cards, member figurines, and more are continuing to be sold with outstanding popularity. At this rate, Wanna One is expected to easily surpass the profit made by IOI and follow the records set by top boy groups EXO and BTS.
A pop music critic Kang Tae Kyu commented, "The agency of now world star BTS made about 31 million USD in revenue last year. It's shocking how Wanna One is looking to achieve 26 million USD in just half a year. Wanna One is looking forward to adding strength to Hallyu and reviving various industries in the nation."