The group attended an appointment ceremony at 9:10 AM KST on July 24. They're going to be the faces of the 'I.SEOUL.U' campaign following stars such as Rain, Lee Byung Hun, and Super Junior.
KARD said, "We're honored to be chosen as the ambassadors of the 'I.SEOUL.U' brand that represents Seoul. We hope to be a help to spread Seoul. We will promote harder to spread 'I.SEOUL.U' all over the world."
The Seoul Metropolitan Government said, "KARD will participate in various activities(promoting Seoul Brand I SEOUL U, participating in various urban promotion events, promotional video for Seoul, etc.) to enhance the image of Seoul City by June 2018 [sic]. KARD have already worked together with SMG at Seoullo7017 and Platform Chang-dong 61."