SEE ALSO: ADOR CEO Min Hee Jin to hold an urgent press conference later today

For the new CF, 'Cathy Doll' formed a girl group with female models and released an MV. Netizens are finding the CF MV an issue as it seems to sound greatly similar to EXID's ''Up & Down''.

Here is the hit track by EXID. 

And here is the CF by 'Cathy Doll'. 

Numerous fans filed complaints regarding the similarities. In response, EXID's label Banana Culture announced, "We have confirmed the reports by fans. We're currently looking into the situation."

Do you think this is plagiarism?