It's been revealed recently that your favorite angsty prince of 'Scarlet Heart: Ryeo,' Lee Jun Ki, has now been chosen as the new model for 'Lotte Duty Free Shop'! �

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A rep stated, "His fame and popularity are high in not only Asia but also other areas, and if you meet him in person, he gives off a bright and healthy image as an actor. �As he has great influence as a Hallyu star, we expect there to be good results and synergy�this time around."