He's well known as a fashionista, so it's not surprising that he's flaunting his own amazing designs. He explained, "I participate actively in the brand's design and general idea."

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He also added, "I get really proud when other idols wear my clothes. I want Shin Dong Yup, Yoo Se Yoon, and HaHa to wear my brand."

What do you think of his brand? Check out the photos below.

Would you buy any of Hongki's fashions?