Over the years, many K-pop companies have attempted to crossover into the United States. Breaking into the U.S. market is a goal for artists and agencies alike but it has been proven to be very difficult. Psy, who has been the most successful by far — made a global phenomenon with his hit single "Gangnam Style." Psy became the first K-Pop entertainer to successfully penetrate the American music market — accomplishing what many artists and idol groups have aspired to achieve.
Psy's hit single, "Gangnam Style," was a surprising turn of events and took the world by surprise — even Korea. Using his quirky, funny approach and his viral dance moves, the song took off globally. Currently, it has over 2 billion views on Youtube.
Before Psy's breakthrough, there have been many attempts from the Korean music agencies to push their music beyond Asia. And even after the success of Psy, the Korean music industry has not given up in their attempts to spread K-Pop globally — mainly to the United States.
Let's take a look at some of the artists and idol groups that have tried — and at some that are currently attempting to tap into American music market.
SM Entertainment was one of the first to send out their most talented superstar, BoA, in hopes to make a strong U.S. debut. While she made her presence known for a brief period, she eventually returned to Korea — unable to make a significant impact in the market.
Originally part of the Korean girl group 2NE1, CL has been making her presence known in the States. CL has been promoting heavily in the United States. Her recent collaborative track with Diplo, RiFF RAFF, and OG Maco for the song Doctor Pepper may have given her the momentum she needs to flourish in the US. Having already accumulating a large number of fans in the US, we are excited to see the outcome when she finally drops her official, US debut album.
Who do you think will succeed next in the United States? Share with us your thoughts and ideas in the comments section below!