EXID's rapidly increasing influence and power in Korea is undeniable! It can be seen through the immense effect they're having as the CF models for 'goo goo Ice Cream.'
It has been revealed that Lotte Food's ice cream brand, 'goo goo,' recorded 5 billion KRW (~ 4.5 million USD) in sales for June, making this a 20% increase over the same period last year in June, 2014. This is an incredible change for an existing product that's been on the market for this long! They're attributing it to the selling power of EXID, who were explained to have well expressed the eclectic ingredients of the 'goo goo cone' comprised of marshmallow, caramel, nuts, and chocolate flavors.
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EXID's CF for the product has been on TV since June 6 and within 8 days, has hit 1 million views on YouTube. For a CF, that's pretty impressive. It is now snugly at 2 million views!
A rep from Lotte Food stated, "We're coming to realize the power of trending girl group EXID as models. We hope that 'goo goo ice cream' will establish its position as a lovable product in a more expansive way." Looks like they're going to get even more love calls!
Check out their CF above!
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