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Posted by jennywill AKP STAFF Sunday, August 17, 2014

SM Entertainment wins 8 awards at Germany's '2014 Red Dot Design Award' with EXO, Super Junior, SHINee, Girls' Generation, & f(x) albums

EXO, f(x), SHINee, Girls
SM Entertainment has taken 8 awards home from Germany's '2014 Red Dot Design Award'!

The label won 8 awards in the 'Communication Design Award Package' division with the album covers of Super Junior's 'Mr. Simple', Girls' Generation's 'The Boys', SHINee's 'The Misconceptions of You/Me/Us' and 'Sherlock', f(x)'s 'Electric Shock' and 'Pink Tape', and EXO's 'MAMA' and 'XOXO/Repackage'. 

SEE ALSO: EXO also achieve their first Billboard's Artist 100 top 10 entry this week


The 'Red Dot Design Award' is called the Oscars of the design industry, and is one of the 3 big design awards in the world along with USA's 'IDEA Award' and Germany's 'iF Design Award'. The judges award the design products without any information about the company, but on the innovation, aesthetics, usefulness, function, concept, and project impact. 

What's your favorite album design in K-Pop?
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