'VDL' is a makeup brand that's newly launched by LG Life&Health last year. The new endorsement is important not only because 'VDL's first model is Sohee, but also because it's Sohee's first endorsement as a BH Entertainment celebrity.
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She'll be the face of 'VDL' both in and out of Korea. She'll first appear as its model in March with the new product 'VDL beauty metal cushion foundation'.
LG Life&Health said, "Sohee has a luxurious, but young and fresh sense, so she matches well with the makeup brand VDL's young prestige concept. She'll be able to appeal the brand to the target group of women consumers in their 20s effectively."
Tip: Yoyo
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