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The hot actor who many are taking about in the K-pop town these days and his manly charisma fit well with the outdoor image, making him the perfect model for the brand. He will also begin promotions for the brand through his overseas filming with Lee Na Young for their upcoming S/S CF.

The marketing director commented, "As Kim Woo Bin received a lot of popularity through his latest drama and movie, he gained star power among teenagers and middle-aged fans... 'Merrell' will try to reach out to customers through our communicative marketing with Lee Na Young and Kim Woo Bin."

Stay tuned for Kim Woo Bin's future acting projects!