Suzy has become the first ever CF model for sugar in Korea!
CJ CheilJedang revealed that she'll be the endorsement model for the Beksul 'Xylose Sugar', and will be shooting a CF, making this the first time that a CF will be airing for sugar in Korea.
This is not your ordinary pack of sugar as the Xylose will apparently keep the body from absorbing too much, allowing people to enjoy their meals and snacks with less guilt. The company felt that Suzy's sweet and healthy image fit perfectly with this new sugar, and brought her aboard as their model.
CJ CheilJedang said, "It's the first TV CF that we're running since sugar started being sold in Korea, so we thought hard about the model. Suzy's bright but healthy image matched the 'Beksul Xylose Sugar' that is sweet as regular sugar but does not get�absorbed�into the body as much. We look forward to her expressing the product well."
Her CFs will start airing on the 20th!
[Thanks to everyone who sent in this tip!]
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