After the rumors and speculations, DR Music has finally confirmed RaNia's U.S. venture.
Managed under DR Music in Korea, RaNia's representatives revealed on October 26th that Empire Records (which is reported to be a subsidiary of Universal Records) will be handling the girls' distribution while Fireworks handles their American management.
Empire Records is described to be a formidable hip hop and R&B label of the West side. CEO Mike Williams is the current marketing director of Chris Brown, as well as the former promotion marketing manager for Interscope, helping launch stars like Eminem to the top.
Empire Records lawyer Brett Lewis said after the contracts were signed, "Gangnam Style Korean ladies, RaNia, will break into the American music market. We'll be watching over them as they grow from a K-Pop girl group to one with a worldwide audience, starting with America. It's about time that a Korean artist with a brand new sound has come to America."
Representatives of DR Music stated, "A lot of people in the American music market are taking an interest in K-Pop. It was surprising to find out that they know a lot more about K-Pop than we think. They have so many unexpected promotional ideas which we will slowly reveal as they become confirmed. We're nervous with this new challenge up ahead of us but we're going to do our best until the end to make sure we earn great results."
RaNia will be leaving for America in early November.
Source + Photos: E-Daily via Naver
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Posted byFriday, October 26, 2012
RaNia confirms American advancement
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