JYJ's Yoochun on the rise as the new blue chip of endorsements

JYJ's Yoochun has become the new blue chip of the advertising industry, thanks to the number of deals he's landed this year. In 2011 alone, Yoochun was the endorsement model for Tio, Nintendo Wii, Black Smith, and Ottogi Ramen. This list only points out his solo works, as he's also scored endorsements with NII, Penzal-Q, LG Optimus Q2, and other brands with JYJ. Representatives of C-JeS Entertainment revealed, "He receives at least one or two CF offers a day. We believe it's because it's harder to see him in dramas or performances, so his scarcity makes his value go up." According to the label, Yoochun's smooth, warm image does wonders in bolstering a brand's image, which helps them advance their sales. Yoochun is currently on break to work on JYJ's upcoming album, and is also reviewing potential drama offers. Source + Photos: Mydaily via Naver