Posted by AKP STAFF Tuesday, December 6, 2011

Brave Brothers discusses his past, his present career, and his future goals in recent interview


Korea's top hip hop producer Brave Brothers (Kang Dong Chul 32) has joined JTBC's 'Made In U' program as a panel judge. Brave Brothers has composed a number of hits such as Son Dambi's "Crazy" and "Saturday Night", as well as Big Bang's "Last Farewell". He is one of the top composer / producers today, earning more than $1 million in copyrights alone. He started as a no-name composer with 12 violent-related crimes on his record, and went through some unique obstacles to become the experienced composer and producer he is today. Viewers are looking forward to seeing him on 'Made In U', and ahead of the show, Ilgan Sports met with Brave Brothers to talk to him about his career. -So you have joined 'Made In U' as a panel judge? "I was attracted to the idea that it was a new kind of audition program where it incorporated communication with the viewers. If I were to just be another mentor who offered guidance to the contestants and taught them new skills, I probably would've turned the offer down. But on 'Made In U', I have the opportunity to be a producer, and an older brother figure to these hopefuls. My job is to lead them and help them grow." -What will be your own judging standards consist of? "More than a strong set of vocal chords, I'm looking for potential and talent. A lot of times, you can see the talent in their expression when you first meet someone. I will attentively be reviewing all the contestants." -We heard that you enjoy being on TV programs more than the average celebrity. "To be completely honest, I don't really enjoy being on TV. But as a label CEO, if it helps my artists get their name out there, I will personally promote them on TV programs." -Some have pointed out that you are walking in the footsteps of CEO of YG Entertainment, Yang Hyun Suk. "Hyun Suk hyung is my mentor. I learned a lot about how to run a business after being under YG Entertainment for 7 years. It's only natural that my work is similar to his own. It has been a huge blessing that I have been able to learn from a hyung who has such clear goals in his life. I have nothing but respect for him." -You and Shinsadong Tiger are rumored to be close friends as well as the biggest rivals. "Girl group rivals SNSD and KARA are close friends too, aren't they? Shinsadong Tiger was a little afraid of me in the beginning, and when I first started, I didn't think it was necessary for me to be close to anyone in the same industry. But after we talked a few times, we realized that we communicate really well. He's my closest dongseng with whom I can talk to most comfortably." -You were recently targeted online for your violent past. "Yes, I know. I welcome any criticism in regards to my music, however, it's unfair that people are judging me based on my past. There were 160 comments on an article about me owning a nightclub, half of which were insults and profanity." -Do you regret unveiling your past?. "I always told myself that when I got famous, it would be better for me to personally confess my past, before someone else spoke out about it. The past can't be changed, and it's a part of me. There's no reason to hide it." -What are some criticisms you have, as a producer looking out at the K-pop market? "These days, audition programs are the newest trend. I think auditions themselves produce positive results however it's the contestants' music that poses a major problem. If the song becomes a hit on the show, the song immediately climbs the music charts the next day. Therefore, the songs produced for over 6 months by hardworking producers and artists don't stand a chance against them. I wish they would make a separate music chart for audition contestants." -What next steps are you planning to take with the Brave Girls? "I wanted them to be able to distinguish themselves from the many girl groups out there, so we tried some reggae, but now I've changed my mind. I realized that it may be better to attempt a genre that can be more well-received by the public. I will be including some of the music with which I feel most confident in their mini-album scheduled to be released next January." -People are saying that it isn't easy to get Brave Brothers to write you a song. "I try to be accomodating to the conditions they present, however, we have to go with my own concept for the song. I decide the concept first including the concept for the MV, ask the artist for their opinion, and decide whether or not we will make changes. If they can't accept this, they'd be better off not asking at all." -As a producer, are there any idol groups you wish were your own? "Hands down, TEEN TOP. I don't know how rigorously their agency trained these guys, but they definitely stand out to me. If I tell them to do something, they will come back have had completed so much more. I produced their album that's scheduled to be released next year, and I did not hold anything back. I gave them everything I had. I hope you guys will look forward to it." -Where do you get your material from? "You have to work for it. I watch all the movies, dramas, and Youtube clips that I can find. As a composer, it's important to be sensitive to everything around you. You need a live an honest life within your emotions. Always keep a recording device with you and record the thoughts that you have. These recordings become your biggest assets later on." -Any advice for those who dream of becoming the next Brave Brothers? "I come from a humble background. Even people like me who started out from the rock bottom can succeed if you work hard. You must first clearly know what it is that you want in life. And when you realize what it is that you want, you must deny everything else to work towards that goal. By doing so, you will be able to face your hardships with joy. Even when I had fifty cents in my pocket and only a single bottle of soju in the fridge, I was happy because I had my music." -Do you have any bigger goals? "I would like Brave Entertainment to stand side by side with the top 3 names in the industry, SM, YG & JYP. I have to work harder to accomplish this goal." Source & Image: IlganSports via Naver

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