On August 16th, Super Junior's Shindong guested on SBS's 'Strong Heart' and revealed his tips and know-hows on how to run a profitable internet cafe.
The idol CEO recently launched his very own internet cafe called 'Dracula' and began his tip session by revealing, "I built my business acumen by reading the book, 'The Laws of 10,000 Hours'. There's a special tip in raising your profits."
Shindong began by revealing his first tip, which is to form an alliance with the bakeries and rice cake stores in the area. "Once you form an alliance, it's a lot cheaper to buy food in bulk directly from them. Make sure to stock up on soboro bread in your cafe. Since it's thick, it makes you get thirsty no matter what. When you fill up all of the seats, give them out for free as a form of celebration. 100% of them will come up to order drinks."
He continued, "If you think they're getting sick of bread, form an alliance with a rice cake store. Give out 'baekseolgi' (steamed white rice cake) for free, and once again, they'll automatically come up for drinks."
On how to sell ramen, he added, "First, make some ramen and walk around the room with it. Make sure to stimulate their senses with the smell. That's all you need, because they'll be up to order ramen then."
He added, "And I'm a bit sorry to say this but when my employees are hungry, I make them sit at spare desks between customers to eat. When they do, the row that they're sitting in all get up to order ramen."
Kang Ho Dong nodded in agreement and said, "You get hungry by just looking at TV advertisements for ramen, so just the smell is definitely enough."
Source + Photos: Newsen via Nate
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