On June 11th, Korea's Lee Soo Man and America's Teddy Riley came together at the Marriott Rive Gauch hotel in Paris for the "SM TOWN Writers & Publishers Conference". Following Tiffany's explanation of the training process under SM Entertainment, Lee Soo Man gave a one-hour long lecture on SM's successful 'Culture Technology', the secrets to SM's globalization, as well as the potential for SM's ability to succeed worldwide. Lee began by explaining 'Culture Technology', or 'CT', as a system created exclusively by SM Entertainment to create and train stars into becoming the groundwork of the Hallyu wave. He explained, "CT is the driving force behind the development of SM's pop culture into global Hallyu. One of the elements of CT is our training system. Through auditions, we discover hidden talent and put them through three to seven years of music, dance, and acting training in order to create a star that's close to perfection. It's through this unique system that the Hallyu wave was created." Artists that grow under the CT system are globalized through SM's three-step Hallyu process: exportation of cultural products, international collaborations, and globalization. Lee stated, "The first level of Hallyu is the exportation of cultural products, which is exemplified by BoA and TVXQ's advancement into Japan. The collaboration between KangTa and Taiwanese singer Vanness Wu is an example of the second level." Continuing onto the last level, Lee revealed, "There's the tag 'made by', such as 'made in Korea.' There is also 'made by SM'. We want to cooperate with people all over the world in order to share and produce good music. Through this process, the Asian market can also produce a star capable of succeeding worldwide. All of this is SM's plan for globalization." Teddy Riley also agreed with Lee Soo Man's points. In a 10 minute-long briefing, Riley talked about the importance of the Asian market and the power that SM Entertainment holds. He also explained the reasons why musicians all over the world should take an interest in the Asian music market, and named SM Entertainment as the company standing at center stage. Riley stated, "On the 10th, I attended the 'SM Town Live in Paris' concert and was extremely surprised to see performances put on by SHINee, Super Junior, f(x), SNSD, and TVXQ. There's an energy and power that only SM Entertainment possesses, and I'd like to congratulate them on a successful advancement into Europe." He continued, "I have visited Korea and have also worked with Korean artists. Korean music is surprising in that you can feel power in their performances, which goes the same for SM. I'm absolutely sure that Korea will go global." Riley named the internet as the driving force behind the phenomenon. "Composers in not only Europe but all over the world need to pay attention to the Asian market. The world is connected through the internet, and it's one of the reasons why SM artists are so popular. The day where Asian music becomes worldwide isn't far off from now." [gallery] Source + Photos: Dispatch via Nate
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Posted byMonday, June 13, 2011
Lee Soo Man outlines SM Entertainment's three stages of globalization
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