After conjuring a title for themselves last month, BEAST's fans have an official name: B2UTY! Like with the B2ST-BEAST name change, this is a clever word trick since "2" is pronounced as "ee" in Korean. Today, Cube Entertainment posted up a notice with the following news.

"Hello. This is Cube Entertainment. Through competitive polls of determining BEAST's fanclub name, we have finally come up with the winner. After reviewing through the suggestions and discussions posted, and careful evaluation with the BEAST members and the company, We have decided on the name, B2UTY as the official fanclub name of BEAST! The first member to suggest the name, B2UTY will recieve an autographed CD with small memos from the members, and even a polaroid picture taken by the members themselves. BEAST members are very happy to have worked together with the caring fans to come up with the decision. ^^~! We hope that the B2UTY will always be supportive of BEAST in the future! Thank you."