With the scandal involving the Korean president (read more about that here), University students from around the nation gathered and protested, blasting "Into The New World" from their speakers.
With this, the nearly 10-year-old song received a sudden surge in downloads and placed #1 on Melon's real-time charts.
SNSD's 'Into The New World' was used by Korean college students to protest against their president! pic.twitter.com/MqNzlFy5mB— SNSD Music Facts (@SNSDMusicFacts) November 12, 2016
As the song talks about sadness with obstacles away on the road into a new world, you can see why the protesters selected this song as a rally-cry.
[Thanks to everyone who sent this in.]