If you've been keeping up, you might have read the bit of info published a few days ago about Pledis Entertainment joining forces with Chinese entertainment company YUEHUA Entertainment to branch out into the Chinese music market. This left us wondering what kind of activities we can expect to see, and the first of them has been revealed today! Pledis will be launching a special unit formed to target the Chinese market, NU'EST-M!
This group is specially targeted to the Chinese market, and thus will only carry out promotions in China. In addition to the existing NU'EST members, NU'EST-M will also include Chinese idol JASON [JA符龙飞(fú lóng fēi)] to become a 6 member team.
The 6-member team will be releasing the Chinese version of NU'EST's Korean release "Sleep Talking" as their first single and kick off promotions.
Pledis commented, "Joining hands with YUEHUA, we will be revealing our first project NU'EST-M. We believe the group will kick off to a great start as the existing NU'EST members and Jason showed good team work during the preparation stage. As the group is made up of talented individuals, we will do our best so that the group can achieve success in the Chinese market."
With their performance at the upcoming press event on the 11th, the boys will officially start their promotions in China.