SF9's Rowoon was recently named the male endorsement model for 'FiLite Fresh' beer!

In his first, short-version TV CF, Rowoon kicks back with a sip of refreshing 'FiLite Fresh' beer, as the brand's official mascot, the blue elephant, takes Rowoon for a cool, elephant shower. 

After announcing Rowoon as the newest 'FiLite Fresh' model, the brand revealed, "We hope to reach out to a wider range of consumers of all age groups with Rowoon as our model." The idol's TV CF is expected to hit various broadcasting stations beginning March 1!