Korean-American singer-songwriter Sobae has embarked on the creative journey of writing her next song-- and she's not only inviting viewers to participate, but also broadcasting the entire process via Youtube and Facebook.
“Sobae’s Balls”, a web show releasing every Thursday through the channel of her label ILZO & CO., gives viewers an intimate behind-the-scenes experience as the charming homegirl invites viewers to share their stories that can inspire her beat, melody, lyrics, or any other aspects of her songwriting.
In Episode 1, Sobae made the grand "proposition" for anyone and everyone to join her adventure, and provided a quick rundown of her musical career far.
Viewers learned that Sobae debuted a little less than a year ago and has released three singles so far, in addition to touring 20 U.S. cities with rappers San E and Mad Clown.
In Episode 2, she answered the burning question: Why Balls? (Which, to our surprise, has many layers of meaning.) In explaining the answer, she provides deeper insight into who she is, and the interesting life events that led her to pursue a career in music. She also gives a special shoutout to some fans and shares a snippet of the track she has been building.
In the teaser for Episode 3, releasing this Thursday, one can see that Sobae invites a "special guest" to her ballpool. Who can it be?
The bouncy editing style and meme-worthy humor further enhances the show's addictiveness, while the mixture of English language with a Korean Variety Show aesthetic creates a cultural hybrid that we didn't know we needed more of until now.
The journey of “Sobae’s Balls” promises to conclude with the release of Sobae’s next single and music video.
Whether you want to be featured, suggest a song idea, let Sobae know what's on your mind, or simply say hi, you can message, comment, or reach out to Sobae and/or ILZO at any of the social links below!
ILZO & CO.