IVE has officially concluded their promotions for their fourth mini album ‘IVE SECRET’, leaving behind another wave of chart-topping success and standout performances.
On September 7th KST, the group wrapped up activities for their title track ‘XOXZ’ with their final stage on SBS’s ‘Inkigayo’. During the two-week promotion period, IVE swept first place across all three major music shows, KBS2’s ‘Music Bank’, MBC’s ‘Show! Music Core’, and SBS’s ‘Inkigayo,’ securing a meaningful hat-trick.
Ahead of the official comeback, IVE previewed part of ‘XOXZ’ during their stage at the ‘2025 SBS Gayo Daejeon: Summer’ held in July. They built up excitement with multilayered teaser content based on the album’s ‘SECRET’ theme, showcasing bold “Evil Cupid” and “Cover Girl” concepts.
From August 28th through early September, IVE captivated audiences with sleek, dreamy performances. Rei and Leeseo also took on special MC roles on ‘Music Bank’ and ‘Inkigayo’, respectively, further highlighting the group’s versatility.
Earlier this year, IVE dominated music shows with 15 wins for their third mini album ‘IVE EMPATHY’, continuing their hit streak from ‘Rebel Heart’, ‘Attitude’, and now ‘XOXZ’—solidifying their strong presence well into 2025.
Looking ahead, IVE will take the stage at the upcoming ‘Rock in Japan Festival 2025’ this September, continuing their global promotions.
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