In March 2024, the Korea Corporate Reputation Research Institute analyzed the personal brand reputation of idols, revealing ASTRO's Cha Eun Woo, Girls' Generation's Taeyeon, and BLACKPINK's Jennie as the top three.
Using data from February 26, 2024, to March 26, 2024, the institute collected 60,865,506 data points from 1,720 idol personal brands, marking a 5.14% decrease compared to the previous month.
The brand reputation index, measuring consumer participation, media interest, communication, and community engagement, offers insights into the positive and negative evaluations of idol brands, along with monitoring and risk assessment.
The top 30 idols for March 2024 include ASTRO's Cha Eun Woo, Girls' Generation's Taeyeon, BLACKPINK's Jennie, and others, with Cha Eun Woo leading the list with a brand reputation index of 5,041,728.
Taeyeon and Jennie followed closely in second and third place, respectively, with brand reputation indices of 3,181,969 and 3,045,047.
The analysis also highlighted the positive aspects of each idol's brand, with keywords such as 'handsome,' 'wonderful world,' and 'fan con tour' associated with Cha Eun Woo's brand.
Overall, the analysis sheds light on the evolving trends and consumer sentiments within the idol industry, guiding future strategies and developments.
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🎉 Congrats all artists and Riize’s members; Wonbin on the 6th, #10 Sohee, #12 Eunseok, #22 Anton
In March 2024, idol group individual brand reputation was ranked 30th by
ASTRO Cha Eun-woo, Girls' Generation Taeyeon, Blackpink Jennie, Wanna One Park Ji-hoon, Le Seraphim Kazuha, Rise Won Bin, Seventeen Jeonghan, Wanna One Hwang Min-hyun, The Boyz Eric, Rise Sohee, Blackpink Jisoo, Rise Eunseok, Le Seraphim Heo Yoon-jin, Newzins Hani, Twice Mina, Super Junior Kyuhyun, BTS Jimin, Seventeen Seungkwan, Red Velvet Wendy, Wanna One Kang Daniel, Newzins Minji, Rise Antone, Oh My Girl YooA, Highlight Lee Ki-kwang, Seventeen S.Coups, Red Velvet Joy, Blackpink Lisa, Le Seraphim Kim Chae-won, Newzins Harin, Newzins Haerin