The Korea Institute of Corporate Reputation recently announced the brand value rankings of Idol groups for January 2024. The rankings are based on various factors like consumer participation, media activity, communication, and community activity. This month, Seventeen and Blackpink have earned the top spots.
SEVENTEEN tops the rankings with a brand reputation index of 5,075,849 for January. Their keyword analysis highlights phrases such as “Golden Disc,” “God of Light Music,” and “NANA TOUR.” The group's related top terms include “release,” “appear,” and “donate.” Their positivity-negativity analysis shows an impressive 90.74 percent positive reactions.
In second place, BLACKPINK maintains a strong presence with a brand reputation index of 4,739,803. This is notable, considering they haven't had a comeback since September 2022, which underscores the public's ongoing interest in them.
Following the top two, the ranking from third to tenth place includes, in order, NewJeans, IVE, RIIZE, Stray Kids, aespa, BTS, (G)I-DLE, and Zerobaseone. From eleventh to twentieth place in order includes: TWICE, LE SSERAFIM, BABYMONSTER, THE BOYZ, B1A4, BTOB, ENHYPEN, Red Velvet, April, and NMIXX.
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Congratulations Seventeen! 👏🏻 It’s nice to see NewJeans doing so well too