On August 9, the Korea Communications Standards Commission announced that it is reviewing NewJeans' "ETA" performance involving an iPhone.

On the 30th of last month, NewJeans performed their newest song, "ETA" on SBS' music program 'Inkigayo.' During the performance, the girls pulled out an iPhone 14 and began taking selfies and filming with the smartphone. At the time, NewJeans' performance was approximately 2 minutes and 30 seconds long, and the "iPhone performance" lasted about 20 seconds.

In that short span of time, the iPhone was caught on camera, and even a close-up view of the phone was shown, making the product recognizable. 

Regarding the performance, some netizens expressed their discomfort with the 20 seconds of indirect advertising. Many netizens pointed out that they do not want to see advertisements, even in music programs.

With a rise in discontent opinions over the "iPhone performance," the Korea Communications Standards Commission decided to investigate.

Meanwhile, according to Article 47 of the Regulations on Broadcasting Deliberation, it is stipulated that indirect advertisements should not interfere with the flow of viewing. Content that significantly hinders the flow of viewing by exposing indirect advertising products, etc., that are not related to the development or composition of the contents of the broadcasting program, excessively highlighting or repeatedly exposing indirect advertising products, etc., or indirect advertising product names, etc. Contents Content that hinders the flow of viewing by excessively highlighting or specifically introducing scenes that demonstrate the function of indirect advertising products or scenes that use them is subject to regulation by the National Guard.