BTS, Lim Young Woong, Son Heung Min, & NewJeans top star brand value rankings for March

BTS, Lim Young Woong, Son Heung Min, and NewJeans have topped the star brand value rankings for the month of March, based on big data analysis. 

From February 28 through March 30, the Korea Brand Reputation Institute analyzed big data of Korean stars promoting in a variety of fields, ranging from singers, actors, actresses, K-Pop boy groups, girl groups, athletes, TV personalities, and more. 

In first place, boy group BTS earned a total of 6,791,625 points for March, followed by trot singer Lim Young Woong who earned 6,494,742 points. Next, soccer star Son Heung Min took up third place with 6,200,437 points, and girl group NewJeans ranked behind him in fourth place with 5,018,007 points. 

Here are the top 30 stars in terms of brand value rankings for March, based on big data: BTS, Lim Young Woong, Son Heung Min, NewJeans, BLACKPINK, Song Hye Kyo, Yoo Jae Suk, TWICE, EXO, IVE, Lee Chan Won, Kim Min Jae, IU, Baek Jong Won, Lim Ji Yeon, Song Joong Ki, NCT, Kim Ho Joong, Seventeen, Park Ji Hyun, Lee Do Hyun, Ryu Hyun Jin, H1-KEY, Taeyeon, Jeon Do Yeon, (G)I-DLE, Kim Yuna, Red Velvet, Young Tak, and Park Sung Hoon.