New beauty brand The BOIBOY has selected actor Kim Young Dae, idol Kang Daniel, and trot singer Jang Min Ho as their first endorsement models.

On August 6 KST, a representative for the brand announced the new models, saying, "These three top stars that we've selected as our official models are loved by men and women of all ages for their outstanding activities in different fields. In the future, we plan to have them actively communicate with consumers through various marketing activities such as pictorials, advertisements, and merchandise events."

With the campaign slogan "BOI is your beauty," The BOIBOY is focused on genderless beauty and skincare, wanting to convey that anyone can pursue their own beauty. Their main line is currently five types of special skincare products focused around sun protection and basic skincare needs. Through September 30, the brand will be holding online events to commemorate its launch. Further details can be found through the online store AZIP.