The Korea Institute of Corporate Reputation has revealed brand value rankings for TV variety stars for the month of April, based on big data analysis. 

From Marcy 2 through April 2, the Institute analyzed big data of 50 currently promoting TV variety stars in areas including consumer participation, media activity, communication, community activity, etc.

In 1st place, the nation's MC Yoo Jae Suk once again earned an overwhelming lead with 2,219,576 brand value points. 2nd place went to Lee Seung Gi this month with 1,644,391 brand value points, while 3rd place went to comedian Hong Hyun Hee with 1,571,800 points.

From 3rd through 10th place are, in order: Kim Jong Kook, Kang Ho Dong, Super Junior's Heechul, Song Ji Hyo, Kim Jong Min, Shin Dong Yup, and HaHa.