K-Pop boy group brand value rankings for April

The Korea Institute of Corporate Reputation has revealed brand value rankings for K-Pop boy groups for the month of April, based on big data analysis. 

From March 9 through April 9, 2022, the Institute analyzed big data of currently promoting K-Pop boy groups in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

Based on the analysis, the the top 10 ranked K-Pop boy groups in terms of brand value for April are, in order: BTS, Big Bang, Seventeen, Super Junior, EXO, NCT, Stray Kids, BTOB, The Boyz, and MONSTA X. 

Once again for the month of April, boy group BTS took up 1st place with an overwhelming 13,032,735 points. On the other hand, 2nd generation group Big Bang rose to 2nd place this month with a total of 7,655,526 points total, a whopping 847% increase from last month's rankings. 3rd place went to Seventeen with a total of 3,264,715 points this month. 

Check out the Institute's full analysis results, below!