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Posted by Yaki-Jones Sunday, December 19, 2021

One of the three largest sponsors of 'Snowdrop' cancels its sponsorship over history distortion controversy

AKP STAFF

One of the three largest sponsors of JTBC's 'Snowdrop' canceled its sponsorship after the drama's controversy over historical inaccuracy.

On December 20th, P&J Group announced its cancellation of sponsorship. According to the company representative, they have initially decided to sponsor the drama after being offered to promote their brand in a drama starring BLACKPINK's Jisoo and actor Jung Hae In.  

Representative Jung said, "We invested without knowing the details of the plot thinking it would have a good advertising effect. I did not think I should investigate further after being reassured by the staff of the drama saying problematic scenes have been edited out to pass the broadcasting standards."


He continued, "After learning more about the issue we have now requested to take our sponsorship off and they have confirmed to take our name out from the third episode."  

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123PoP
123PoP5,464 pts Monday, December 20, 2021 12
Monday, December 20, 2021

Like it or not, this drama touched a very sensitive time for Koreans and Korea. I don't understand why YG or JTBC is pushing this drama forward especially when the script was released many objected to it (back then another drama was cancelled for distortion of history). The people involved will be getting bad reputation as well.

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lymli_queen
lymli_queen8,817 pts Sunday, December 19, 2021 4
Sunday, December 19, 2021

"We invested without knowing the details of the plot thinking it would have a good advertising effect..."


those people need to be fired ASAP for being so inept and incompetent, spending their bosses' money on things they don't know.

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