With the development of social media platforms and video streaming sites, many musical artists have taken to these platforms to promote their new music and also share behind-the-scene videos.
Many K-pop artists, if not all, have created YouTube channels for the group where they share various videos to connect with fans. In addition to their album sales, YouTube has become another medium for these groups to increase their earnings. Since these K-pop group YouTube channels garnering millions of views and millions of subscribers, it is only natural that netizens wonder about the monetary gains these groups get through these YouTube channels.
Recently, one netizen shared Forbes Korea's list of the highest earning K-pop YouTube channels along with the estimated yearly earnings that the channel brings for the group.
As expected, BTS's YouTube channel 'Bangtan TV' where the group shared various content, including their dance practice videos and behind-the-scenes clips, came in at number 1 place. The channel has 57 million subscribers making 19.9 billion KRW (~ 17.1 million USD) per year for the K-pop act. This is only expected for the globally popular boy group that is one of the biggest influences in the K-pop music market right now, with millions of fans all across the global landscape.
Here are the top K-pop group with the highest-earning YouTube channels:
1. BANGTAN TV
(57.1 million subscribers / 12.5 billion views total / 1512 uploaded videos / 17.1 million USD yearly earnings)
(64.5 million subscribers / 19.2 billion views total / 359 uploaded videos / 11.7 million USD yearly earnings)
3. NCT DREAM
(3.95 million subscribers / 395 million views total / 213 uploaded videos/ 1.9 million USD yearly earnings)
(6.85 million subscribers / 2.2 billion views total / 842 uploaded videos/ 1.6 million USD yearly earnings)
5. BamBam Space
(1.07 million subscribers / 78 million views total / 46 uploaded videos/ 1.4 million USD yearly earnings)
(6.07 million subscribers / 1.6 billion views total / 593uploaded videos/ 1.4 million USD yearly earnings)
(8.31 million subscribers / 472 million views total / 194 uploaded videos/ 1.4 million USD yearly earnings)
8. Lee Ji Geum (IU Official)
(6.7 million subscribers / 953 million views total / 124 uploaded videos/ 1.3 million USD yearly earnings)
(2.35 million subscribers / 283 million views total / 59 uploaded videos/ 1.2 million USD yearly earnings)
(7.54 million subscribers / 468 million views total / 705 uploaded videos/ 949,586 USD yearly earnings)
13. Red Velvet
(4.41 million subscribers / 620 million views total / 131 uploaded videos/ 604,282 USD yearly earnings)
16. CHANNEL NCT DAILY
(4.21 million subscribers / 730 million views total / 467 uploaded videos/ 431,630 USD yearly earnings)
(2.54 million subscribers / 635 million views total / 119 uploaded videos/ 319,406 USD yearly earnings)
(4.22 million subscribers / 282 million views total / 204 uploaded videos/ 310,773 USD yearly earnings)
Netizens commented, "I wish HYBE uploads BTS music videos on BANGTANTV," "Wow, BTS still has a lot of views even if they upload their videos somewhere else," "Aespa is earning a lot even though they debuted just last year," "I feel NCT and Aespa add so much earnings to SM," "BTS earn so many views in just a few hours," "How come TWICE and Stray Kids are not on the list, that's so weird," "I know BTS gets paid for the HYBE label YouTube income too," "Wow both BTS and BLACKPINK are getting more than 10 million USD per year for their channels, that's crazy," and "These groups are getting so much money through YouTube."