Posted by Yaki-Jones Tuesday, March 23, 2021

Sponsors drop SBS' 'Joseon Exorcist' over history distortion controversy


SBS' 'Joseon Exorcist' lost sponsorships from various brands after its controversy over historical inaccuracy. 

According to media reports on March 23rd, LG Household & Health Care announced to halt its sponsorship of the drama series. Another sponsor Cozyma also announced to pull its promotions with the drama series in the near future. 

Since its premiere on March 22nd, the SBS drama series has been bombarded with complaints regarding the distortion of Korean history. This sentiment arose against China's historical expansionism (China recently claimed Korea's Kimchi and Hanbok as part of their history). 

After much pressure from the viewers to boycott sponsoring brands, many brands hurried to pull their sponsorships of the drama series. Meanwhile, the network made a statement denying history distortion claims and apologized for "causing discomfort during viewing through a scene that could be misunderstood during this sensitive time."

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nina97x12,415 pts Tuesday, March 23, 2021 7
Tuesday, March 23, 2021

I thought the article would at least give background information on their historical distortion.


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queenseondeok279 pts Tuesday, March 23, 2021 1
Tuesday, March 23, 2021

God, I cannot believe that Korea would steep so low. I had an argument with a fellow person on Allkpop last week, where I explained that Koreans are just as "ignorant" as the Chinese regarding their own history... This just shows it again. This show tries to be historical accurate, because the location was supposed to be close to the border in the Uiju County...

They are literally denying that Korea has any Chinese influence in the Uiju Country, which is totally inaccurate. I cannot wait when these netizens will vilify Kingdom: Ashin of the North with Jun Ji-hyun, because that show will also have many Chinese influences because it takes place close to the border.

As a Korean, I am very proud what our nation has accomplished, but let's be real here... The Koreans, Chinese and the Japanese all have a very loose interpretations of their own history due to propaganda. I cannot actually believe that broadcast channels and companies do not keep their damn neutrality. I live in the West and here our production companies have full artistic freedom. What is controversial about this? Imagine if you are in California and you are eating taco's... Not even the KKK will riot, because California does have a lot of Mexican influences... This is just as comparable... Look, if they are all starting to wear Chinese clothing and talk Chinese, then sure... you can riot... But this is just a form of historical cleansing.


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