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BLACKPINK's Jisoo takes over for Girls' Generation's Seohyun as the new muse of 'itMICHAA'

AKP STAFF
Posted by Susan-Han Thursday, February 18, 2021

On February 18, women's fashion brand 'itMICHAA' officially confirmed their newest muse, BLACKPINK's Jisoo!

The brand will be releasing a full-length 2021 spring/summer catalogue featuring their lovely new muse very soon, to kickstart off Jisoo's campaign with 'itMICHAA'.

Additionally, Jisoo will be taking over the role of 'itMICHAA's muse after Girls' Generation's Seohyun, who has been the longtime face of the women's fashion brand.

'itMICHAA' also recently sent a coffee cart of encouragement to the filming set of Jisoo's upcoming JTBC drama series, 'Snow Flower'. 

  1. Jisoo
  2. Seohyun
10 23,780 Share 72% Upvoted
 
izonestanforlife
izonestanforlife2,222 pts Thursday, February 18, 2021 0
Thursday, February 18, 2021

jisoo looks amazing in that picture I'm excited for her.

9 (+16 / -7)
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JayJay1
JayJay12,554 pts Friday, February 19, 2021 0
Friday, February 19, 2021

She is what fashion needs. Literally! The sales will blow up that's for sure.

5 (+5 / -0)
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