Posted by AmieAmore Friday, January 8, 2021

BLACKPINK's Jennie succeeds Suzy as the new model for 'Chum Churum' soju after four years


Lotte Chilsung Beverage Company is beginning a new transformation for 'Chum Churum' soju.

According to News1 on January 8th, Lotte Chilsun Beverage Company will decrease the alcohol level for 'Chum Churum' soju from 16.9 degrees to 16.5 degrees. This is the first change in one year two months since November of 2019.

The new product with a lower alcohol degree will begin production in mid-January of this year and will be on sale from February.

Also, Lotte Chilsung Beverage Company stated they have selected a new model for 'Chum Churum' after the contract with Suzy expired in the past November. Suzy has been the face of 'Chum Churum' soju for four years as she was selected as the model for the brand back in 2016.

The new model to succeed Suzy for the soju brand will be BLACKPINK's Jennie bringing a fresh new look to the brand.

Previously in March of last year, Lotte Chilsung Beverage Company collaborated with rapper Yumdda to introduce 'Chum Churum Flex' which had the alcohol degree lowered to 16.7.

At the time, the liquor industry predicted that it would be difficult to lower the alcohol degree further than 'Chum Churum Flex.'

However, Lotte Chilsung Beverage Company decided to lower the alcohol degree of 'Chum Churum' to 16.5 because of the recent increase in the number of people who enjoy drinking alone at home.

  2. Jennie
  3. Suzy
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your-love-696 pts Friday, January 8, 2021 1
Friday, January 8, 2021

One thing I know for sure that the company is sure to make a lot of profit just because of Jennie.


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hamsterhoshi265 pts Friday, January 8, 2021 1
Friday, January 8, 2021

Suzy and Jennie! Chumchurum is so lucky. I always see Soju brands picking the prettiest idols like Suzy, Naeun, Irene, IU, Seolhyun, Jennie, HyunA, Sejeong, if you're a model for any soju brand, you know you're that beautiful lol. I'm looking forward to seeing Jennie's photoshoot~~


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