On July 6, OB Beer’s flagship beer brand Cass unveiled its lineup for ‘Cass Blue Playground Connect 2.0’.
Among the star studded lineup announced are Cass’ newest brand ambassadors EXO-SC. Other artists include Red Velvet, Girls' Generation’s DJ HYO (Hyoyeon), Lee Hi, as well as K-Hip Hop artists Dulmoim, Raiden, Loopy, Nafla and Changmo.
Celebrating its 6th anniversary this year, ‘Cass Blue Playground’ was first launched in August 2015 as a music festival for young consumers. This year, in light of the ongoing COVID-19 pandemic, ‘Cass Blue Playground’ will be observing social distance through holding the concert online. Only consumers who are certified to be 19 years old and above via a QR code displayed on the poster can access the festival via Cass’s official SNS channel.