YG Entertainment announced Blackpink's comeback today with a poster of Lisa on its official blog (www.yg-life.com) at 9 am on 25th.
The EP album name was decided to be the same as the title song 'KILL THIS LOVE'. Blackpink is coming back after about nine months since the release of DDU-DU DDU-DU in June last year.
YG Entertainment said that Lisa's first teaser captures the atmosphere of 'KILL THIS LOVE' perfectly. KILL THIS LOVE is a very intense song that goes beyond DDU-DU DDU-DU.
Also, in regards to the new dance choreography, YGE said "the choreography of KTL is more dynamic than anything that Blackpink has done before and it will meet the expectations of fans around the world."
Blackpink's last song DDDD music video released in June last year surpassed the record of 700 Million views, which is the the highest views for any kpop group music video and the expectations from the upcoming song are very high. The reason why this comeback is so exciting is that Blackpink will be pushing their full fledge advancement into US by signing a contract with InterScope of Universal Music Group of the United States last year.
Black Pink was featured on US famous TV programs CBS '' Late Show '', ABC 'Good Morning America' and 'Strahan and Sarah' in February this year. Broadcast promotion is expected to continue.
BlackPink are also invited to perform at Coachella Festival on April 12th and 19th, it is the largest music festival in the United States. From there Blackpink will start local promotion with North America tour with first show in Los Angeles on 17th.