On January 30, SM Entertainment announced its strategic partnership with China's Tencent Music Entertainment Group, for the distribution of music and other contents in China's market. 

As a result, contents such as albums, MVs, and more will be distributed in China exclusively through Tencent Music. Through this partnership, SM Entertainment seeks even more opportunities for strong marketing relationships in various Chinese entertainment and business areas. 

Tencent Music is the parent company of China's biggest music platforms such as QQ Music, KUGOU Music, KUWO Music, and Wesing.