Posted by ikonic1014 pts Thursday, January 10, 2019

iKON's 'I'm OK' MV Flooded with Stories from Fans and Non-Fans Alike

Image result for iKON Im Ok

The world ofkpop you and I know today is one ruled by chart positions, views and streams. A release is typically followed by meticulously-organised streaming parties andstrategic trending of hashtags, and its relative success or failure is tangibly determined by the numbers it pulls. 

Once in a while, however, a new song elicits a different kind of response.

YG Entertainment septet iKON brought their New Kids series of albums to a closure on 7 January this year with the release of New Kids Repackage: The New Kids. The series, which has spawned hits like Love Scenario and Killing Me, welcomed one final addition: solitary single "I'M OK".

Image result for iKON Im Ok

The mellow pop-rock track is meant to express  “A person’s mindset of wanting to cry more when told, ‘Don’t cry’ and feeling more uneasy when asked, ‘Are you ok?’”, as described by writer B.I. 

Its lyrics - overflowing with a sense of rawness and desperation - seem to have struck a chord with fans and non-fans alike. Where fans usually discuss view count and video aesthetics, the comments section of 'I'm OK''s music video features listeners sharing the stories behind their personal connection to the song.

The outpouring of anecdotes in the comments - and subsequent support offered by others in their replies - has fans likening the video to the Oprah Winfrey show

Fans of the band were touched by the overwhelming response to the song - by the way its managed to bring listeners together across timezones and language barriers, binding them through their varied interpretations of its lyrics - and hope that it will reach iKON themselves. The members, who say they turn their phones off after song releases to avoid charting news, have previously emphasised that they hope to make music that resonates with listeners.

“The passion...and the sincerity of fans are the only things that make the performance a great one.” - B.I

If you've yet to give it a listen, check out iKON's 'I'm OK' and don't forget to pay a visit to the comment section:

  1. iKON
39 36,331 Share 88% Upvoted


liliez14319 pts Thursday, January 10, 2019 3
Thursday, January 10, 2019

The lyrics itself speaks for those who cannot. It's just that iKON sang my story through this song "I'M OK". This song made me feel that I'm not alone.


3 more replies


Fantastic9995 pts Thursday, January 10, 2019 0
Thursday, January 10, 2019

NO matter what chart numbers or views this pulls, this song is touching lives and that's what is more important.

The comment section is something I have never seen before. People who suffer from mental illness or suffered before are admitting how the song comforts them and how they can relate to the song well.



allkpop in your Inbox

4 hours ago   22   3,384
4 hours ago   22   3,384
New Message