The Korea Reputation Center has revealed rankings for the top male endorsement models in terms of brand values for the month of June, with big data collected from between May 21 through June 22, 2018.
According to the results, Kang Daniel came out on top as the #1 male endorsement model with a total of 1,073,888 points in brand value. Behind Kang Daniel, the 2nd and 3rd place ranks went to actors Gong Yoo and Park Seo Joon respectively. Overall, the brand value activity among the top 50 male endorsement models decreased by 6.35% since the last big data analysis in may.
From 4th through 10th place are, in order: Jo Hae In, Sung Dong Il, Baek Jong Won, Jun Hyun Moo, Yoo Jae Suk, Jo Se Ho, and Ryu Joon Yeol.