Companies are desperately asking BTS to become their models.
According to an advertisement expert, "Everyone is dying to get BTS to become their model. The reason is that with BTS, the brand value goes up and they can get effective marketing with their global popularity."
The expert added that many companies are offering BTS large amounts of money to cast them. "Currently, BTS is the #1 wanted endorsement models," said the expert.
Another expert revealed, "The top class male models in the field are Song Joong Ki and Gong Yoo. The two people receive about 900 million KRW (834,879 USD) ~ 1 billion KRW (927,644 USD) per endorsement. However, BTS has a higher guarantee than them. Whichever amount BTS' side calls becomes their payment."
However, an affiliate from a company explained that BTS is unable to accept all the offers due to their busy schedule and since being endorsement models goes beyond filming CFs and posters and requires attendance to fansign events and more. The affiliate stated, "It's rumored that they can't film any more CFs because they can't adjust their schedule."
Meanwhile, BTS is actively in promotions for their latest album 'Love Yourself: Tear'. Their new title track "Fake Love" also entered 'Billboard Hot 100's top 10.